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Tuesday 4th July 2006 An Insight into Online Gambling
eCOGRA (eCommerce and Online Gaming Regulation and Assurance), the online gambling industry's player protection and standards authority, has unveiled plans for a large online gambling research initiative. It is expected that the study will is provide the first player perspective following continued phenomenal growth of the worldwide online gambling industry.
Interestingly, the study will differentiate between poker and casino players.
Researchers aim to capture the opinions of 20,000 players through a quantitative internet based survey.
Quantitative data will also be supplemented with qualitative focus groups in six of the industry's major markets: USA, UK, Japan, Canada, Germany and Sweden. This is believed to be the first attempt to empower the player community and put figures on anecdotal feedback about their concerns and priorities for the industry.
'We believe this is the first time that the industry has tried to really identify what its customers want and what motivates them,” said Andrew Beveridge, CEO at eCOGRA. “Online gambling attracts people from so many diverse regulatory regimes that it has been impossible up until now to conduct research. It is essential that player concerns are fully understood by organisations like eCOGRA which provide the only effective monitoring and resolution protection procedures.”
Source: OnlineCasinoNews
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